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In Bhutan, a tour guide is an essential part of the tourism experience, and their roles and responsibilities are mandatory for every tour. Guides are tasked with providing in-depth knowledge about the places, history, and cultural norms, ensuring the safety and security of tourists, promoting Bhutan’s tourism products and services, and helping tourists navigate local customs and regulations.

The Code of Conduct and Ethics for guides emphasizes professionalism and integrity, underlining the importance of adhering to Bhutan’s laws and respecting the values of the tourists. Guides must avoid controversial topics such as sex, religion, or politics, and must offer impartial, non-discriminatory services to all tourists, regardless of their background. They are expected to maintain a high level of professionalism, including punctuality, personal hygiene, and proper attire, while promoting a positive and respectful experience for both tourists and locals.

Furthermore, guides must maintain the safety of tourists, remind them of personal safety measures, and act swiftly in case of emergencies. They must never accept gratuities inappropriately, nor solicit personal favors, and should not engage in inappropriate relationships with tourists.

In summary, the role of a tour guide in Bhutan is vital for a successful and safe tour experience. They not only facilitate a deeper understanding of the local culture and environment but also ensure that Bhutan’s tourism brand is protected through adherence to a strict ethical and professional code of conduct.